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Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival
Contributor(s): Anthonissen, Peter (Editor)

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 ISBN: 0749454008     ISBN-13: 9780749454005
Publisher: Kogan Page
OUR PRICE: $33.24  

Binding Type: Hardcover
Published: September 2008
Qty:

Annotation: "Crisis Communications "is a thorough guide to help prepare an organization for unexpected calamities. It provides readers with advice on how to limit damage by acting quickly and positively. Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently, through the use of successful public relations strategies.

Additional Information
BISAC Categories:
- Business & Economics | Public Relations
- Business & Economics | Management - General
Dewey: 659.2
LCCN: 2008017599
Physical Information: 1" H x 6.4" W x 9.3" L (1.10 lbs) 242 pages
Features: Bibliography, Dust Cover, Illustrated, Index, Price on Product, Table of Contents
Review Citations: Reference and Research Bk News 02/01/2009 pg. 114
 
Descriptions, Reviews, Etc.
Publisher Description:
No company or organization is immune to crisis. A crisis, however, does not necessarily have to turn into a PR disaster. Crisis Communications provides readers with advice on how to limit damage by acting quickly and positively. Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently via a successful public relations strategy.

Crisis Communications is a thorough guide to help prepare an organization for unexpected calamities. It provides information on accountability, planning, building corporate image, natural disasters, accidents, financial crises, legal issues, corporate re-organization, food crises, negative press, media training and risk managers.

Contributors include: Kathryn Blanchard (USA); Roger Bridgeman (USA); Willem Buitelaar (The Netherlands); Marianne de Bruijn (The Netherlands); Tom Gable (USA); Kathryn H Tunheim (USA); Jerry Hendin (USA); Stuart Hyslop (United Kingdom); Nick Leighton (United Arab Emirates); Thom M Serafin (USA); Bob Oltmanns (USA); Steven Pellegrino (USA); Silvia Pendas de Cassina (Mexico); Nuria Sanchez (Spain); Elizabeth Seigenthaler Courtney (USA); Tony Shelton (USA); Odile Vernier (France); Jim Walsh (Ireland); Tim Wallace (USA); Mania Xenou (Greece).

Contributor Bio(s): Anthonissen, Peter: - Peter Frans Anthonissen is an expert in the field of reputation management and crisis communication. He founded the communications consulting firm Anthonissen & Associates in 1987 and his clients have included Renault, Coco-Cola, Procter & Gamble and the Belgian and Flemish governments, as well as many other leading organizations. He is a visiting professor at Vlerick Leuven Gent Management School and Universiteit Antewerpen Management School.
 
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