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From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names Original Edition
Contributor(s): Morris, Evan (Author)

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 ISBN: 0743257979     ISBN-13: 9780743257978
Publisher: Touchstone Books
OUR PRICE: $14.24  

Binding Type: Paperback - See All Available Formats & Editions
Published: November 2004
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Annotation: The author of the syndicated newspaper column and award-winning Web site "The Word Detective" offers the fascinating origins of the names of some of the world's most famous products and brand names, handled with Morris's trademark wit and humor.
Additional Information
BISAC Categories:
- Social Science | Popular Culture
- Reference
Dewey: 658.827
LCCN: 2004052597
Age Level: 12-17
Grade Level: 7-12
Physical Information: 0.5" H x 5.04" W x 7.04" L (0.32 lbs) 208 pages
Features: Bibliography, Ikids, Price on Product
Review Citations: Library Journal 08/30/2004
 
Descriptions, Reviews, Etc.
Publisher Description:
Ever wondered what the Ms in M&Ms stand for?
If Scotch tape was invented in Scotland?
Why a cereal that contains neither grapes nor nuts is called Grape Nuts?
Who thought Gap was a good name for a clothing store?
From the Adidas we wear to the Volkswagens we drive, the daily lives of Americans are dominated by the manufacturers' trademarks that adorn nearly everything we own. Food, clothes, cars, household furnishings, even cell phones are all chosen by brand name. Yet many of these trademarks and product names pose mysteries.
But not when Evan Morris, creator of the award-winning The Word Detective website, is on the case! In From Altoids to Zima he reveals the fascinating, often wacky stories behind 125 brand names. Organized by product categories -- food and drink; clothing; technology, toys, and assorted bright ideas; cars; and drugs and cosmetics -- the story of each product is told with Morris's trademark wit and humor, complete with sidebars that highlight brand names that have become genericized (aspirin); a What Were They Thinking? honor roll of strange and often disastrous product names (Edsel); what happens when good brand names go bad (Kool-Aid after the Jonestown mass suicide); and debunked urban legends (the combination of Pop Rocks and soda that was rumored to be lethal).
 
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