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Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change
Contributor(s): Godin, Seth (Author)

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 ISBN: 0743233387     ISBN-13: 9780743233385
Publisher: Free Press
OUR PRICE: $18.95  

Binding Type: Paperback - See All Available Formats & Editions
Published: December 2002
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Annotation: Bestselling author and marketing guru Godin zooms forward with this revolutionary new way to manage companies and thrive during times of change.
Additional Information
BISAC Categories:
- Business & Economics | Management - General
- Business & Economics | Structural Adjustment
- Business & Economics | Entrepreneurship
Dewey: 658.406
Physical Information: 0.69" H x 5.19" W x 8.74" L (0.82 lbs) 288 pages
Features: Glossary, Illustrated, Index, Price on Product, Table of Contents
 
Descriptions, Reviews, Etc.
Publisher Description:
You can't embrace change any faster...can't make time for the synergy training workshop...can't deal with one more change management seminar. So stop changing. Evolve.
Evolution can be unleashed in your organization, effortlessly and gradually changing everything in its path. By teaching your company to zoom -- embrace change without pain -- you'll have a company that evolves and ultimately attracts people who drive it to evolve even faster.
In up or down markets, for companies in any industry, embrace the organic approach detailed in Survival Is Not Enough and you will always outperform the competition.
Here's practical advice on how to make the chaos we all must deal with an asset, not a threat.

Contributor Bio(s): Godin, Seth: - Seth Godin, Vice-President, Direct Marketing, Yahoo! Inc., is responsible for Yahoo!'s direct marketing, permission marketing and Internet promotions. Godin joined Yahoo! in 1998 from Yoyodyne, where he served as president and CEO. Yahoo! acquired Yoyodyne, a recognized leader in Internet-based interactive direct marketing, last year.
Recognized as the pioneer of Permission Marketing, Godin is a sought-after speaker on the conference circuit, having presented at the Direct Marketing Association's annual conference, Jupiter events, and ICE, as well as international marketing forums. Last year, Godin was one of the highest ranked speakers, among 403 presenters at Internet World. He is a featured speaker at Fall, Spring and Summer I-Worlds. Godin is also the recipient of the 1998 Momentum Award, honoring outstanding Internet industry accomplishments.
Godin received an M.B.A. from Stanford Business School in 1984. Prior to graduating from Tufts University in 1982 with a degree in both Computer Science and Philosophy, Godin co-founded and ran one of the largest student-run businesses in the coutnry. From 1983 to 1986 he worked as a brand manager at Spinnaker Software, where he led the team that developed the first generation of multimedia products, working with such forward-thinkers as Arthur C. Clarke and Michael Crichton. He managed 40 engineers and introduced more than 60 software and video products to the marketplace.
Godin is the author and co-author of a number of top-selling business books, including E-Marketing, the first book ever published on how to do business online; The Guerilla Marketing Handbook, part of the best-selling Guerilla Marketing series; The Information Please Business Almanacm, a ground-breaking business reference book; and Permission Marketing: Turning Strangers into Freinds, and Friends into Customers.
 
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