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1001 Ideas to Create Retail Excitement: (Revised & Updated) Revised Edition
Contributor(s): Falk, Edgar A. (Author)

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 ISBN: 0735203431     ISBN-13: 9780735203433
Publisher: Penguin Publishing Group
OUR PRICE: $25.65  

Binding Type: Paperback - See All Available Formats & Editions
Published: September 2003
Qty:

Annotation: Here is a storehouse of practical suggestions that show small-to medium-sized retailers how to attract new customers.. and keep them coming back.
Additional Information
BISAC Categories:
- Business & Economics | Marketing - Direct
- Business & Economics | Industries - Retailing
- Business & Economics | Sales & Selling - Management
Dewey: 658.82
LCCN: 2003050680
Age Level: 18-UP
Grade Level: 13-UP
Physical Information: 1.1" H x 5.9" W x 8.9" L (0.80 lbs) 320 pages
Features: Index, Price on Product
 
Descriptions, Reviews, Etc.
Publisher Description:
In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity.

In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in pulling in customers and fending off competition.
 
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