| Mobilising the Audience Contributor(s): Balnaves, Mark (Author) |
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ISBN: 070223205X ISBN-13: 9780702232053 Publisher: University of Queensland Pr (Australia)
Binding Type: Paperback Published: April 2002 Annotation: "Mobilising the Audience" is the first comprehensive integration of industry and academic audience research in Australia. Introducing new directions in method and analysis, this contemporary probe into 'audience-making' illustrates the ways marketers, producers and governments mobilise an audience. Included are case studies of Generation X, computer gaming, the child audience, TV ratings, Aboriginal media, and Asian community television. Such a diverse range provides real life contexts for students, professionals and industry workers, introducing them to the critical links between research about media audiences and use of that research in making decisions about policy and content. Readers will be interested, too, in the significance of geo-demographics in public opinion polls, and the influence of audience in the shaping of our cultural institutions. Click for more in this series: UQP Cultural and Media Policy |
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| Additional Information |
| BISAC Categories: - Fiction |
| Dewey: 658.83 |
| LCCN: 2002391867 |
| Series: UQP Cultural and Media Policy |
| Physical Information: 1.1" H x 6.18" W x 8.7" L (1.08 lbs) 384 pages |
| Features: Bibliography, Illustrated, Index, Table of Contents |
| Descriptions, Reviews, Etc. |
| Publisher Description: Fourteen case studies examine how Australian institutional actors apply audience research towards the enlistment and formation of audiences for particular goals. Presented by Balnaves (public relations and journalism, Edith Cowan U., Australia), O'Regan (film, media, and cultural studies, Griffith U |
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