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Microsoft Secrets: How the World's Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People
Contributor(s): Cusumano, Michael A. (Author), Richard, W. Selby (Author), Selby, Richard W. (Author)

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ISBN: 0684855313     ISBN-13: 9780684855318
Publisher: Touchstone Books
OUR PRICE: $31.30  

Binding Type: Paperback - See All Available Formats & Editions
Published: December 1998
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Annotation: Based on highly confidential interviews with personnel, internal memos, and top-secret company documents, this compelling portrait reveals the philosophy, style, and competitive strategies that have taken Microsoft to the heights of the high-tech industry.
Additional Information
BISAC Categories:
- Business & Economics | Corporate & Business History - General
- Business & Economics | Infrastructure
- Computers | History
Dewey: 338.761
LCCN: 95-30341
Physical Information: 1.24" H x 5.52" W x 8.57" L (1.44 lbs) 528 pages
Features: Price on Product
 
Descriptions, Reviews, Etc.
Publisher Description:
Today, Microsoft commands the high ground of the information superhighway by owning the operating systems and basic applications programs that run on the world's 170 million computers. Beyond the unquestioned genius and vision of Bill Gates, what accounts for Microsofts astounding success?
Drawing on almost two years of on-site observation at Microsoft headquarters, eminent scientists Michael A. Cusumano and Richard W. Selby reveal many of Microsoft's innermost secrets. This inside report, based on forty in-depth interviews by authors who had access to confidential documents and project data, outlines the seven complementary strategies that characterize exactly how Microsoft competes and operates, including the Brain Trust of talented employees and exceptional management; bang for the buck competitive strategies and clear organizational goals that produce self-critiquing, learning, and improving; a flexible, incremental approach to product development; and a relentless pursuit of future markets.
Cusumano and Selby's masterful analysis successfully uncovers the distinctive way in which Microsoft has combined all of the elements necessary to get to the top of an enormously important industry -- and stay there.
 
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