101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms Contributor(s): Waugh, Troy (Author) |
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ISBN: 0471651109 ISBN-13: 9780471651109 Publisher: Wiley
WE WILL NOT BE UNDERSOLD! Click here for our low price guarantee Binding Type: Hardcover - See All Available Formats & Editions Published: April 2004 Annotation: Advance praise for 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms "Practitioners at all CPA firms who implement these ideas-and the key is always in the implementation-are likely to reap the benefits of sustained success." "A 'can't-miss' strategy for developing business. Troy Waugh clearly and concisely focuses on the most critical issues while not overburdening the reader. It provides the tools necessary for even the novice to become a marketing star." "Troy has done it again! Another tremendous book on sales and marketing for professional services firms. It would be virtually impossible to read this book and not experience a jump in your sales and results." "Troy Waugh-'the rainmakers' rainmaker'-has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results." "[Waugh's] three-level selling process, starting with development of the relationship and moving through the buying process of the client and the selling process of the professional, is right on target with how our firm approaches professional selling and business development." |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - General |
Dewey: 658.802 |
LCCN: 2003021210 |
Physical Information: 1.05" H x 6.42" W x 9.22" L (1.11 lbs) 266 pages |
Features: Bibliography, Dust Cover, Index, Price on Product, Table of Contents |
Descriptions, Reviews, Etc. |
Publisher Description: Troy Waugh--'the rainmakers' rainmaker'--has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results. --Howard B. Allenberg, vice chairman and CIO, BDO Seidman, LLP Finally, peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Learn how to build your personal and firm business more successfully. Covers the process of relationship and buyer development. Provides proven strategies from hundreds of the world's successful firms. Order your copy today |
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