Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know Contributor(s): Jeffery, Mark (Author) |
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ISBN: 0470504544 ISBN-13: 9780470504543 Publisher: Wiley
WE WILL NOT BE UNDERSOLD! Click here for our low price guarantee Binding Type: Hardcover - See All Available Formats & Editions Published: February 2010 |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - Industrial - Business & Economics | Marketing - Research - Business & Economics | E-commerce - Internet Marketing |
Dewey: 658.83 |
LCCN: 2009035908 |
Physical Information: 1.06" H x 6.42" W x 9.22" L (1.12 lbs) 320 pages |
Features: Bibliography, Dust Cover, Illustrated, Index, Price on Product, Price on Product - Canadian, Table of Contents |
Descriptions, Reviews, Etc. |
Publisher Description: NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing.
With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time. |
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