Pay-Per-Click Search Engine Marketing: An Hour a Day [With Access Code] [With Access Code] Contributor(s): Szetela, David (Author), Kerschbaum, Joseph (Author) |
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ISBN: 0470488670 ISBN-13: 9780470488676 Publisher: Sybex
WE WILL NOT BE UNDERSOLD! Click here for our low price guarantee Binding Type: Paperback - See All Available Formats & Editions Published: August 2010 |
Additional Information |
BISAC Categories: - Computers | Internet - General - Business & Economics | Industries - Retailing |
Dewey: 658.872 |
LCCN: 2010018066 |
Physical Information: 0.9" H x 7.5" W x 9.1" L (1.65 lbs) 432 pages |
Features: Illustrated, Index, Price on Product, Price on Product - Canadian, Table of Contents |
Descriptions, Reviews, Etc. |
Publisher Description: The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the sponsored results on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results.
Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method. |
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