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Effective Press Relations for the Built Environment: A Practical Guide
Contributor(s): Elias, Helen (Author)

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 ISBN: 0415348668     ISBN-13: 9780415348669
Publisher: Taylor & Francis
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Binding Type: Hardcover - See All Available Formats & Editions
Published: November 2006
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Temporarily out of stock - Will ship within 2 to 5 weeks

Annotation: "Effective Press Relations for the Built Environment" is a practical guide on how to generate publicity and make the most of press interest in projects and companies across the built environment industry. It directs architects, engineers and other consultants how to develop press plans for firms and for individual projects, and how to be active in developing a reputation by getting work published in the architectural, engineering and construction press.
Quotes populate the book from some of the industry's key journalists who have given clear and helpful opinions about how to go about generating successful press cover. An essential, helpful chapter contributed by Gareth Gardner, past editor of Building Design and now a busy photo journalist focusing upon architecture, interiors and design, sets out the best way to generate images that will capture the interest of editors and art editors.
Chapters range from planning a strategy for a project though to how to write, seek approval, build atarget press list and issue the information to magazines. Separate sections give advice on how to speak to the press and set out the actions to take when working with the press during a crisis. Comprehensive appendices include lists of sector magazine titles, media resources, public relations consultants and architectural photographers.
With its hands-on approach, this book is an invaluable tool that provides practical advice for any firm with news to share or a project that deserves to be published. It will be useful for new starters, or larger firms that want to take a more pro-active role in generating their own publicity, while also helping companies to get the most from their pressrelations consultant.
Additional Information
BISAC Categories:
- Business & Economics | Public Relations
- Architecture | Study & Teaching
- Technology & Engineering | Construction - General
Dewey: 659.296
LCCN: 2006010404
Physical Information: 190 pages
Features: Bibliography, Illustrated, Index
 
Descriptions, Reviews, Etc.
Publisher Description:

This practical guide explains to architects, engineers, designers and other consultants how to establish press plans for firms and for individual projects, and how to actively develop reputation by getting work published in the architectural, engineering and construction press.

With quotes, advice and opinions from the industry's key journalists - including expert image generation and selection advice from Gareth Gardner, photo-journalist and past editor of FX and Features editor of Building Design - Effective Press Relations for the Built Environment, offers practical guidance on topics such as:

  • how to approach planning a strategy for a project
  • how to write, seek approval, build a target press list and issue the information to magazines
  • how to speak to the press
  • how to manage a crisis and handle bad press.

With its hands-on approach and comprehensive publications, architectural photographers and PR consultants listings, this book is an invaluable tool for new starters, or larger firms that want to take a more pro-active role in generating their own publicity, while also helping practices to get the most from their press relations consultant.

 
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