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Corporate Reputation and Competitiveness
Contributor(s): Chun, Rosa (Author), Da Silva, Rui (Author), Davies, Gary (Author)

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ISBN: 041528743X     ISBN-13: 9780415287432
Publisher: Routledge
OUR PRICE: $85.75  

Binding Type: Hardcover - See All Available Formats & Editions
Published: October 2002


This book presents the case for reputation as a strategic tool for organizations in the 21st century. As well as a review of current thinking on how reputation is managed, the text contains a unique approach to reputation measurement and management, the Reputation Chain. The authors' approach has been tried and tested in a number of organizations. The authors demonstrate how improving reputation, merely by learning more about what a company is already doing, has been proven to increase sales growth at five percent. US companies examined include Coke, IBM, Intel, McDonalds, Fortune and Enron.

Additional Information
BISAC Categories:
- Business & Economics | Public Relations
- Business & Economics | Entrepreneurship
Dewey: 659.2
LCCN: 2002068326
Physical Information: 0.8" H x 6.38" W x 9.68" (1.42 lbs) 288 pages
Features: Bibliography, Dust Cover, Illustrated, Index, Table of Contents
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