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Communicating Out of a Crisis 1998 Edition
Contributor(s): Bland, Michael (Author)

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ISBN: 0333720970     ISBN-13: 9780333720974
Publisher: Palgrave MacMillan
OUR PRICE: $104.49  

Binding Type: Hardcover - See All Available Formats & Editions
Published: June 1998
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Additional Information
BISAC Categories:
- Reference | Questions & Answers
- Business & Economics | Marketing - General
- Medical | Allied Health Services - Emergency Medical Services
Dewey: 001
Series: MacMillan Business
Physical Information: 0.75" H x 5.5" W x 8.5" L (1.07 lbs) 248 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
This is a modern, professional and practical approach to crisis management from a leading expert. The book examines the impact of a crisis - big or small - and the threat of negative publicity to corporate reputation. Most companies have no crisis management plans and hope that disaster will never strike. The author argues that consumerism, legislation, environmentalism, pressure groups, and investigative media all necessitate the development of a crisis communications plan. With a well thought out and practical plan the author shows how a crisis can be managed effectively or even turned to advantage through publicity giving the company's reputation a long term boost. Case studies examine the activities of 6 companies facing crises and the lessons to be learned from their approaches. Useful checklists are included as a handy quick reference for the practising PR professional.
 
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