| The Tipping Point: How Little Things Can Make a Big Difference Contributor(s): Gladwell, Malcolm (Author) |
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ISBN: 0316346624 ISBN-13: 9780316346627 Publisher: Back Bay Books
WE WILL NOT BE UNDERSOLD! Click here for our low price guarantee Binding Type: Paperback - See All Available Formats & Editions Published: January 2002 Annotation: This celebrated bestseller, now in paperback, is a book that is changing the way Americans think about selling products and disseminating ideas. The new Afterword by the author describes how readers can constructively apply the tipping point principle in their own lives and work. |
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| Additional Information |
| BISAC Categories: - Psychology | Social Psychology - Business & Economics | Marketing - Research - Business & Economics | Advertising & Promotion |
| Dewey: 302 |
| LCCN: 2004273849 |
| Lexile Measure: 1160(Not Available) |
| Physical Information: 0.9" H x 5.4" W x 8.1" L (0.65 lbs) 304 pages |
| Features: Ikids, Index, Price on Product, Table of Contents |
| Review Citations: Entertainment Weekly 01/18/2002 pg. 73 New York Times 01/06/2002 pg. 20 Booksense '76 Mar/Apr 2002 03/01/2002 pg. 1 Kliatt 05/01/2002 pg. 38 Black Issues Book Review 07/01/2005 pg. 23 Black Issues Book Review 11/01/2005 pg. 36 |
| Accelerated Reader Info |
| Quiz #: 149589 Reading Level: 9.1 Interest Level: Upper Grades Point Value: 15.0 |
| Descriptions, Reviews, Etc. |
| Publisher Description: From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. "A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world." --Michael Lewis |
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