We Are What We Sell: How Advertising Shapes American Life. . . and Always Has [3 Volumes] Contributor(s): Coombs, Danielle Sarver (Editor), Batchelor, Bob (Editor) |
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ISBN: 0313392447 ISBN-13: 9780313392443 Publisher: Praeger
Binding Type: Hardcover - See All Available Formats & Editions Published: January 2014 * Out of Print * |
Additional Information |
BISAC Categories: - Social Science | Popular Culture - Business & Economics | Advertising & Promotion - Social Science | Media Studies |
Dewey: 302.23 |
LCCN: 2013019253 |
Physical Information: 3.1" H x 6.5" W x 9.5" L (4.80 lbs) 1080 pages |
Features: Bibliography, Index |
Review Citations: Choice 07/01/2014 |
Descriptions, Reviews, Etc. |
Publisher Description: In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of the American dream.
The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American. |
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