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Customer Experience: Future Trends and Insights 2010 Edition
Contributor(s): Shaw, C. (Author), Dibeehi, Q. (Author), Walden, S. (Author)

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 ISBN: 0230247814     ISBN-13: 9780230247819
Publisher: Palgrave MacMillan
OUR PRICE: $52.24  

Binding Type: Hardcover - See All Available Formats & Editions
Published: September 2010
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Public Relations
- Business & Economics | Commercial Policy
- Business & Economics | Customer Relations
Dewey: 658.812
Physical Information: 0.7" H x 6.44" W x 9.43" L (1.05 lbs) 199 pages
Features: Bibliography, Dust Cover, Illustrated, Index, Table of Contents
 
Descriptions, Reviews, Etc.
Publisher Description:
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.
 
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