Power Search
Low Price Guarantee
We Take School POs
Football Brands 2010 Edition
Contributor(s): Bridgewater, S. (Author)

View larger image

 ISBN: 0230232531     ISBN-13: 9780230232532
Publisher: Palgrave MacMillan
OUR PRICE: $52.24  

Binding Type: Hardcover - See All Available Formats & Editions
Published: April 2010
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Marketing - Industrial
- Sports & Recreation | Soccer
- Sports & Recreation | Business Aspects
Dewey: 658.8
LCCN: 2010281237
Physical Information: 0.7" H x 6.2" W x 9.2" L (1.00 lbs) 194 pages
Features: Bibliography, Dust Cover, Illustrated, Index, Table of Contents
 
Descriptions, Reviews, Etc.
Publisher Description:
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
 
Customer ReviewsSubmit your own review
 
To tell a friend about this book, you must Sign In First!