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Developing the Public Relations Campaign: A Team-Based Approach
Contributor(s): Bobbitt, Randy (Author), Bobbitt, William R. (Author), Sullivan, Ruth (Author)

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 ISBN: 0205359248     ISBN-13: 9780205359240
Publisher: Allyn & Bacon
OUR PRICE: $88.35  

Binding Type: Paperback
Published: June 2004
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Business & Economics | Public Relations
Dewey: 659.2
LCCN: 2004045246
Physical Information: 284 pages
Features: Bibliography, Illustrated, Index
 
Descriptions, Reviews, Etc.
Publisher Description:
This textbook for an advanced public relations course walks students through the process of writing a campaign proposal and outlines the contents of the planning, implementation, and evaluation sections of a proposal. Bobbit (University of North Carolina) and Sullivan (Marshall University) discuss research methods, media channels, marketing activit
 
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