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Developing the Public Relations Campaign
Contributor(s): Bobbitt, Randy (Author), Sullivan, Ruth (Author)

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 ISBN: 0205066720     ISBN-13: 9780205066728
Publisher: Pearson
OUR PRICE: $158.32  

Binding Type: Paperback - See All Available Formats & Editions
Published: January 2013
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Business & Economics | Public Relations
Dewey: 659.2
LCCN: 2012042688
Physical Information: 0.5" H x 7.3" W x 9" L (0.90 lbs) 288 pages
Features: Bibliography, Illustrated, Index, Table of Contents, Textbook
 
Descriptions, Reviews, Etc.
Publisher Description:
A practical, easy-to-follow approach to public relations--Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field.

KEY TOPICS: Apply public relations skills to the real world; Understand how to apply communication theories to public relations

MARKET For those interested in learning about public relations campaigns.
 
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