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An Introduction to Public Relations and Communication Management
Contributor(s): Chia, Joy (Author), Synnott, Gae (Author)

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 ISBN: 0195578600     ISBN-13: 9780195578607
Publisher: Oxford University Press, USA
OUR PRICE: $94.05  

Binding Type: Paperback
Published: January 2013
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Public Relations
Dewey: 659.2
Physical Information: 1" H x 8" W x 9.8" L (2.10 lbs) 432 pages
Features: Bibliography, Illustrated, Index, Table of Contents, Textbook
 
Descriptions, Reviews, Etc.
Publisher Description:
An Introduction to Public Relations and Communication Management, 2e brings together an international and local focus with research from academic researchers, case studies and firsthand accounts of public relations in practice. It includes tools for practice for students to help them put the
theory into practice. It helps students to understand and appreciate the skills that will be required to work in Public Relations and gives students a stronger appreciation of the context and theory, to develop practitioners who are better prepared and capable of adding value to their organisations.
 
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