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Quantitative Research Methods for Communication: A Hands-On Approach
Contributor(s): Wrench, Jason S. (Author), Thomas-Maddox, Candice (Author), Peck Richmond, Virginia (Author)

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 ISBN: 0190861061     ISBN-13: 9780190861063
Publisher: Oxford University Press, USA
OUR PRICE: $125.99  

Binding Type: Paperback - See All Available Formats & Editions
Published: November 2018
Qty:
Additional Information
BISAC Categories:
- Language Arts & Disciplines | Communication Studies
Dewey: 302.207
LCCN: 2018018850
Physical Information: 0.9" H x 8" W x 9.9" L (3.55 lbs) 672 pages
Features: Glossary
 
Descriptions, Reviews, Etc.
Publisher Description:
Quantitative Research Methods for Communication: A Hands-On Approach is a relevant and accessible guide to quantitative research. In clear, straightforward language, the authors encourage students to take an active, hands-on role in the learning process, giving them the tools they need to
locate, conduct, collect and present their research. The authors use real communication studies and data sets to make communication research come alive for students. Students are not only introduced to new skills but also given the opportunity to immediately apply these skills in research scenarios.
The text integrates helpful features throughout, including chapter objectives, case studies, data sheets, and key terms.
 
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