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Cutlip and Center's Effective Public Relations
Contributor(s): Broom, Glen (Author), Sha, Bey-Ling (Author)

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 ISBN: 0132669153     ISBN-13: 9780132669153
Publisher: Pearson
OUR PRICE: $208.99  

Binding Type: Paperback - See All Available Formats & Editions
Published: June 2012
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Business & Economics | Public Relations
Dewey: 659.2
LCCN: 2012008760
Physical Information: 0.8" H x 8" W x 9.9" L (1.90 lbs) 456 pages
Features: Bibliography, Illustrated, Index, Table of Contents
 
Descriptions, Reviews, Etc.
Publisher Description:
Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.
 
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