Designing a Data Warehouse: Supporting Customer Relationship Management Contributor(s): Todman, Chris (Author) |
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ISBN: 0130897124 ISBN-13: 9780130897121 Publisher: Prentice Hall
Binding Type: Paperback Published: January 2001 * Out of Print * Annotation: The complete guide to building tomorrow's CRM-focused data warehouses.
Today's next-generation data warehouses are being built with a clear goal: to maximize the power of Customer Relationship Management. To make CRM-focused data warehousing work, you need new techniques, and new methodologies. In this book, Dr. Chris Todman-- one of the world's leading data warehouse consultants-- delivers the first start-to-finish methodology for defining, designing, and implementing CRM-focused data warehouses. Todman covers all this, and more:
If you want to leverage the full power of your CRM system, you need a data warehouse designed for the purpose.One book shows you exactly how to build one: "Designing Data Warehouses" by Dr. Chris Todman. |
Additional Information |
BISAC Categories: - Computers | Databases - Data Warehousing |
Dewey: 658.403 |
LCCN: 00051592 |
Series: Hewlett-Packard Professional Books |
Physical Information: 0.9" H x 6.92" W x 9.19" L (1.46 lbs) 352 pages |
Features: Price on Product |
Descriptions, Reviews, Etc. |
Publisher Description: The complete guide to building tomorrows CRM-focused data warehouses. *A complete methodology for building CRM-focused data warehouses *Planning, ROI, conceptual and logical models, physical implementation, project management, and beyond *For database developers, architects, consultants, project managers, and decision-makers Todays next-generation data warehouses are being built with a clear goal: to maximize the power of Customer Relationship Management. To make CRM-focused data warehousing work, you need new techniques, and new methodologies. In this book, Dr. Chris Todman - one of the worlds leading data warehouse consultants - delivers the first start-to-finish methodology for defining, designing, and implementing CRM-focused data warehouses. Todman covers all this, and more: *Critical design challenges unique to CRM-focused data warehousing *A new look at data warehouse conceptual models, logical models, and physical implementation *The crucial implications of time in data warehouse modeling and querying *Project management: deliverables, assumptions, risks, and team-building - including a full breakdown of work *Estimating the ROI of CRM-focused data warehouses up front *Choo |
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