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Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics
Contributor(s): Albert, Bill (Author), Tullis, Tom (Author)

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 ISBN: 0124157815     ISBN-13: 9780124157811
Publisher: Morgan Kaufmann Publishers
OUR PRICE: $47.45  

Binding Type: Paperback - See All Available Formats & Editions
Published: July 2013
* Out of Print *

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Additional Information
BISAC Categories:
- Computers | User Interfaces
- Computers | Human-computer Interaction (hci)
- Computers | Computer Graphics
Dewey: 005.437
LCCN: 2013005748
Series: Interactive Technologies
Physical Information: 0.6" H x 7.4" W x 9.1" L (1.45 lbs) 301 pages
Features: Bibliography, Illustrated, Index, Table of Contents
 
Descriptions, Reviews, Etc.
Publisher Description:

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience.

As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel.
 
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