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Benchmarking National Tourism Organisations and Agencies
Contributor(s): Lennon, John (Editor), Smith, Hugh (Editor), Cockerell, Nancy (Editor)

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ISBN: 0080446574     ISBN-13: 9780080446578
Publisher: Routledge
OUR PRICE: $152.00  

Binding Type: Hardcover - See All Available Formats & Editions
Published: August 2005
Qty:

Annotation: This book examines comparative performance and best practice in National Tourism Organisations/ Administrations from extensive research carried out in 2003 and 2004. It compares qualitative and quantitative data in order to ascertain best performance.

Analysis is contained in detail for eight National Tourism Organisations based in four Continents, comprising: Australia, Canada, France, Ireland, The Netherlands, South Africa and Spain. Each country is examined and analysed in the following key areas: Travel and Tourism Performance, Organisation of Tourism, The National Tourism Organisation, structure, Role, Staffing and Offices, Resources and Funding as well as providing case studies of good practice. The book includes methodology of the research and provides discussion and comment of the main roles and success formula in comparable National Tourism Organisations.

??? Useful, practical guide to government's involvement in tourism over the past decade or more

??? Brings insight from both the academic and practitioner markets

??? International Case Studies
?? Useful, up-to-date and practical guide to governments' involvement in tourism over the past decade or more.
?? Brings insight from both the academic and practitioner markets.
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Additional Information
BISAC Categories:
- Business & Economics | Industries - Hospitality, Travel & Tourism
- Travel
- Social Science
Dewey: 338.479
Physical Information: 0.85" H x 6.68" W x 9.6" L (1.43 lbs) 274 pages
Features: Bibliography, Illustrated, Index, Table of Contents
 
Descriptions, Reviews, Etc.
Publisher Description:
This book examines comparative performance and best practice in National Tourism Organisations/ Administrations from extensive research carried out in 2003 and 2004. It compares qualitative and quantitative data in order to ascertain best performance.

Analysis is contained in detail for eight National Tourism Organisations based in four Continents, comprising: Australia, Canada, France, Ireland, The Netherlands, South Africa and Spain. Each country is examined and analysed in the following key areas: Travel and Tourism Performance, Organisation of Tourism, The National Tourism Organisation, structure, Role, Staffing and Offices, Resources and Funding as well as providing case studies of good practice. The book includes methodology of the research and provides discussion and comment of the main roles and success formula in comparable National Tourism Organisations.

- Useful, practical guide to government's involvement in tourism over the past decade or more

- Brings insight from both the academic and practitioner markets

- International Case Studies

 
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