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Annual Editions: E-Business 01/02 2001-02 Edition
Contributor(s): Price, Robert W. (Author)

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 ISBN: 0072431156     ISBN-13: 9780072431155
Publisher: Dushkin/McGraw-Hill
OUR PRICE: $16.39  

Binding Type: Paperback - See All Available Formats & Editions
Published: August 2000
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Temporarily out of stock - Will ship within 2 to 5 weeks

Annotation: This reader is a compilation of current newspaper, magazine and journal articles on issues dealing with e-business. Units include: understanding the e-business tidal wave; deciding on e-business models and strategies; integrating the value chain with Web technologies; creating marketing and branding strategies in the new economy; building communities and enhancing consumer experiences; going global through the Net; and the future of e-business.

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Additional Information
BISAC Categories:
- Computers | Electronic Commerce (see Also Headings Under Business & Economics - E-comme
- Business & Economics | E-commerce - General (see Also Computers - Electronic Commerce)
- Business & Economics | Management - General
Dewey: 165
Series: Annual Editions S
Physical Information: 240 pages
 
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