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"Paul Gross, the "Berry Doctor," gets beyond the marketing hype on superfruits. By looking at nutrient density, research support and popular appeal, Gross delivers a cornucopia of offerings that can easily enhance well-being. Further, he includes ideas to add the nutrient-rich fruits into the diet, whether via simple suggestions in the breakdown of each offering, a list of the types of products to look for in the supermarket, or by following the creative recipes. Gross enables readers to make proactive choices to enhance their own health."
--Heather Granato, Group Editor, Virgo Publishing

"Dr. Paul Gross has done an excellent job. This book will be an important resource for informing the public about the health effects of fruits."
--Gary Stoner, Ph.D., Comprehensive Cancer Center, Ohio State University

"Dr. Paul Gross's straightforward and well-documented book provides strong direction and clear-cut answers for consumers, based on well-reasoned research and compelling evidence. His use of readily-understandable superfruits criteria and a 'points system' for rating health-beneficial fruits is a welcome answer to consumers seeking the best choices for themselves and their families."
-Mary Ann Lila Ph.D., Director, Plants for Human Health Institute, North Carolina State University

Dr. Gross is a leading expert and strong proponent of consumer education and superfruit science, and following careers as a university scientist, entrepreneur, and food industry consultant, he is the leading advocate for superfruits and superfruit science.
-- Steve Talcott Ph.D., Department of Food Chemistry, Texas A&M University

"This is a book for the public, for nutritionists, MDs and alternative medical practitioners, vegetarians, for anyone who wants to better understand what a well-chosen selection of superfruits can do for you inside and out besides tasting great."
--Ian Crown, Panoramic Fruit Company, Puerto Rico

All fruits are NOT created equal
The "Berry Doctor" reveals secrets behind nature's healthiest fruits

What would you do to increase your chances of living longer and healthier? Superfruit expert Paul Gross, Ph.D. ranks the top twenty fruits that can help you get started on a lifelong healthy diet, and he gives you the science behind each fruit's unique nutritional advantages. Eating superfruits regularly can help you look younger, lose weight, and reduce your risk of getting cancer, cardiovascular disease, or diabetes.

All fruits have some health-promoting potential, but Superfruits reveals which ones pack the most value for your well-being.

Superfruits features:

• Sidebars for each essential nutrient along with Fun Facts, Myth Busters, and Science Behind It
• Tips for the best ways to eat and shop for superfruits, including a section on how to incorporate superfruits into a Mediterranean diet
• 75 delicious recipes for smoothies, salads, desserts, and more

DID YOU KNOW THAT:

• Red grapes contain resveratrol, a phytochemical that shows exciting promise in the fight against premature aging, diabetes, and cancer
• Superfruit seeds from kiwis, figs, and strawberries are rich in protein, omega fats, and micronutrients
• Pasteurizing and overprocessing are the main reasons for nutrient loss in manufactured superfruit juices

He also works as a consultant for private firms supporting manufacturers in the complete value-chain for developing and marketing new superfruit products. Recent consulting activity includes a venture capital company (planning investments in new superfruit products), importers and growers of superfruit raw materials and three manufacturers of superfruit products.

The author is currently part of the industry liaison for the US Berry Crops Initiative and the Caneberry Advisory Committee.

Paul Gross received his doctorate in physiology from the University of Glasgow, Scotland and was a post-doctoral fellow in neuroscience at the Laboratory of Cerebral Metabolism, National Institutes of Health, Bethesda, MD. A former Research Scholar for the Heart and Stroke Foundation of Ontario, he published 85 peer-reviewed journal reports and book chapters over a 25 year career in medical science, and was recipient of the Karger Memorial Award, Switzerland, for publications on brain capillaries.