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Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
Contributor(s): Simonson, Itamar (Author), Rosen, Emanuel (Author)

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 ISBN: 0062215671     ISBN-13: 9780062215673
Publisher: HarperBusiness
OUR PRICE: $23.79  

Binding Type: Hardcover - See All Available Formats & Editions
Published: February 2014
* Out of Print *
Additional Information
BISAC Categories:
- Business & Economics | Marketing - Research
- Business & Economics | Consumer Behavior - General
Dewey: 658.8
LCCN: 2013055351
Physical Information: 0.94" H x 6.24" W x 9.29" L (0.90 lbs) 232 pages
Features: Bibliography, Dust Cover, Index, Price on Product, Table of Contents
Review Citations: Publishers Weekly 11/18/2013
Kirkus Reviews 01/01/2014
Library Journal 01/01/2014 pg. 120
New Yorker (The) 02/17/2014 pg. 40
 
Descriptions, Reviews, Etc.

Contributor Bio(s): Rosen, Emanuel: -

Emanuel Rosen is the author of the national bestseller The Anatomy of Buzz. He was previously vice president of marketing at Niles Software, where he launched the company's flagship product, EndNote. Rosen started his career in marketing as an award-winning copywriter. His books are available in twelve languages.

Simonson, Itamar: -

Itamar Simonson is the Sebastian S. Kresge Professor of Marketing at the Graduate School of Business, Stanford University. His award-winning work has been featured in the New York Times, the Washington Post, and many other outlets worldwide. He has been recognized as one of the world's leading authorities on consumer decision making.
 
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