Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions Revised and Exp Edition Contributor(s): Ariely, Dan (Author) |
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ISBN: 0061353248 ISBN-13: 9780061353246 Publisher: Harper Perennial
WE WILL NOT BE UNDERSOLD! Click here for our low price guarantee Binding Type: Paperback - See All Available Formats & Editions Published: May 2010 Annotation: In the tradition of "Freakonomics" and "Blink," a behavioral economist argues that human behavior is often anything but rational--that thoughts are not random, but instead are systematic and predictable. |
Additional Information |
BISAC Categories: - Business & Economics | Economics - General - Psychology | Social Psychology - Business & Economics | Consumer Behavior - General |
Dewey: 153.83 |
Physical Information: 0.9" H x 6.54" W x 7.96" L (0.63 lbs) 384 pages |
Features: Bibliography, Illustrated, Price on Product |
Descriptions, Reviews, Etc. |
Publisher Description: A marvelous book... thought provoking and highly entertaining. --Jerome Groopman, New York Times bestselling author of How Doctors Think "An important book. Full of valuable and entertaining insights that will make an impact on your business, professional, and personal life." -- Jack M Greenberg, Chairman, Western Union Company, Retired Chairman and CEO, McDonald's Corporation Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational. |
Contributor Bio(s): Ariely, Dan: - Dan Ariely is the bestselling author of Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty. He is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and is the founder of the Center for Advanced Hindsight. His work has been featured in the New York Times, the Wall Street Journal, the Washington Post, the Boston Globe, and elsewhere. He lives in North Carolina with his family. |
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