Designing with Data: Improving the User Experience with A/B Testing Contributor(s): King, Rochelle (Author), Churchill, Elizabeth (Author), Tan, Caitlin (Author) |
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ISBN: 1449334830 ISBN-13: 9781449334833 Publisher: O'Reilly Media
WE WILL NOT BE UNDERSOLD! Click here for our low price guarantee Binding Type: Paperback - See All Available Formats & Editions Published: May 2017 |
Additional Information |
BISAC Categories: - Computers | Web - Design - Computers | User Interfaces |
Dewey: 005.019 |
Physical Information: 0.7" H x 5.9" W x 9" L (1.10 lbs) 367 pages |
Features: Bibliography, Index, Price on Product |
Descriptions, Reviews, Etc. |
Publisher Description: On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data. This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow.
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Contributor Bio(s): King, Rochelle: - Rochelle King is Global VP of Design and User Experience at Spotify where she is responsible for the teams that oversee user research and craft the product experience at Spotify. Prior to Spotify, Rochelle was VP of User Experience and Product Services at Netflix. where she managed the Design, Enhanced Content, Content Marketing, and Localization teams at Netflix. Collectively, these groups were responsible for the UI, layout, meta-data (editorial and visual assets), and presentation of the Netflix service internationally across all platforms. Rochelle has over 14 years of experience working on consumer-facing products. You can find her on Twitter @rochelleking. Churchill, Elizabeth F.: -Dr. Elizabeth Churchill is a Director of User Experience at Google. Her work focuses on the connected ecosystems of the Social Web and Internet of Things. For two decades, Elizabeth has been a research leader at well-known corporate R&D organizations including Fuji Xerox's research lab in Silicon Valley (FXPAL), the Palo Alto Research Center (PARC), eBay Research Labs in San Jose, and Yahoo! in Santa Clara, California. Caitlin Tan is a User Researcher at Spotify, and a recent graduate from MIT. King: -Rochelle King is Global VP of Design and User Experience at Spotify where she is responsible for the teams that oversee user research and craft the product experience at Spotify. Prior to Spotify, Rochelle was VP of User Experience and Product Services at Netflix. where she managed the Design, Enhanced Content, Content Marketing and Localization teams at Netflix. Collectively, these groups were responsible for the UI, layout, meta-data (editorial and visual assets) and presentation of the Netflix service internationally across all platforms. Rochelle has over 14 years of experience working on consumer facing products. @rochelleking |
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